You know the potential in your market place. Now imagine that in Europe and beyond …
We provide quick wins and global authority for your brand. We know Software and we know Europe. Start developing your Business in Europe today. Executive-as-a-Service.
Scale up your success, but at a fraction of the costs. Sign deals.
Access competitive Digital Marketing practices. Avoid expensive employees. Find leadership skills that drive startup growth. Be a local from day one. Scale fast, reduce risk. Let’s do a campaign.
‘’I founded Growth Lensing to help overseas entrepreneurs succeed here internationally. We don’t want to drag start-ups in costly risks and a dilution of priorities. Let’s convert your methodologies to fit digital buyers.‘’
Carwin Heierman – Founder
Digital Marketing by country
Perhaps in the USA or China you can profile your target audience with one unified criteria and one clear message. That will not work in Europe. We are dealing with 28 cultures with almost as many languages. Your European buyers have different backgrounds, different priorities and per country different buying power. We believe that B2B can have shorter sales cycles. Growth Lensing can help you drive traffic and step up the inbound leads.
By first analyzing the problems your solution solve, we make a ‘country priority list’. Then, per country, we apply a ‘per city’ methodology that allows 2 benefits. First of all you can trim up your Digital Marketing budget in small chunks and test the ground ‘here and there’. Second, every target city will have it’s unique criteria, unique language and unique conversion tactics. Sounds nifty, but not to worry, we have very smooth processes for this. Our experience in the European market allows us to challenge you on your message and conversion goals. Who knows, you may get inspired by our processes for back home….
The title of European business development is becoming more and more common in startups. Together with you, we will define clear goals for the European market space. These European Sales goals can be simple or ambitious. Since the role of the European Business Developer is to fill the gap between setting the goals and achieving the goals, it is often a critical part of your scaling. The Growth Lensing Business Developer processes are one of a strategic thinker. We work with people that are well-versed in technology, precise in execution, driven by data and gifted in building and maintaining relationships.
Audit your methodologies to fit European buyers
The solution is there. You have a plan. You may be busy or not with getting VC backing. You are consumed by your local market. But we say: expand. Pitch your solution and methodologies to us here at Growth Lensing and we will audit the ‘compatibility’ for the European market place. Perhaps we are lucky and we can ‘copy paste’ your processes easily in some countries. For others we may have to propose modifications in your methodologies. The end result is a clear geographical battle-plan per country with a scorecard. High score: we can practically copy paste your processes and scale up. Low score: we need to ‘convert’ your processes to match the European buyers demand and thinking process.
Legal & Tax Set up
Growth Lensing can help you determine your legal set up for future openings of offices and staffing. Employee payroll, locations with best talent, cost effectiveness and taxes are just a few of the topics we can handle. We help you avoid mistakes that can cost dearly later on. We help you to mitigate risks.
Translations of documents, European marketing materials and websites are commodity tasks for us. We translate and have it proof read by a native speaker of the target language. If need be, we can directly manage your Marketing materials in terms of Design or have it done on your WordPress. Your choice.
If you feel you want to ‘test drive’ a sponsorship on a European Conference Growth Lensing can help. We can manage the entire process such as marketing, materials, attendee management, etc. Growth Lensing can also provide a Senior Executive that can help you pitch… in the local language.